Advancing Public Awareness
Bringing specialized care to life through video: expanding awareness of ACVS Diplomates
Greater awareness of ACVS board-certified veterinary surgeons helps animal owners recognize the value of advanced surgical care and supports stronger partnerships between Diplomates and primary care veterinarians.
Developed with input from Diplomates, the public awareness initiative reflects ACVS’s continued commitment to finding new ways to elevate the specialty and support you in demonstrating how exceptional care leads to better outcomes.
Reaching animal owners and primary care veterinarians
The Find a Veterinary Surgeon directory makes it easy for animal owners and primary care veterinarians to connect with Diplomates.
Visitors to Animal Health Topics will find links to the directory on the top and bottom of every health topic page.
Keeping your directory contact and practice information current helps ensure you can be found when potential clients and referring veterinarians are looking for your expertise.
Need help getting started? View step-by-step instructions for updating your profile.
Increasing awareness of ACVS Diplomates helps strengthen the visibility of the veterinary surgery specialty and supports collaborative relationships with referring veterinarians and animal owners. Through targeted digital marketing campaigns, ACVS connect with audiences attending major veterinary and animal-owner events, promoting resources that highlight the value of board-certified surgical expertise and the importance of partnering with a primary care veterinarian when advanced surgical care is needed. These efforts help increase recognition of the ACVS Diplomate credential and the veterinary surgery specialty among animal owners and helps foster positive referral partnerships with primary care veterinarians.
Increasing awareness of the value of board-certified veterinary surgeons can make it easier for animal owners and primary care veterinarians to connect when specialized surgical care is needed. Video is an engaging way to communicate this value and increase Diplomates visibility.
ACVS will continue to pursue using video across social media, the ACVS website, and digital marketing campaigns to reach audiences where they are.
The first video, through a pet’s eyes, highlights the confidence and trust an animal and its owner experience when working with an ACVS Diplomate.
Sharing your expertise helps animal owners make informed decisions about their animals’ surgical care while increasing awareness of the veterinary surgery specialty. Through Animal Health Topics, the knowledge and experience of ACVS board-certified veterinary surgeons are shared in trusted, accessible articles that explain surgical conditions and procedures.
These resources help animal owners recognize the importance of partnering with their primary care veterinarians when advanced surgical care is needed, reinforcing the collaborative relationship between primary care veterinarians and ACVS Diplomates.
Together, these partnerships deliver peace of mind through exceptional animal care.
Each topic links users to the Find a Surgeon directory. Explore the collection of small animal and large animal topics here and share them with your clients.
Making trusted surgical information available in Spanish supports a broader population. Spanish translations of Animal Health Topics help more owners understand surgical conditions and procedures while providing valuable information and reassurance as they navigate their animals’ care. Additional Spanish translations are developed each year.
Strong partnerships between primary care veterinarians and ACVS Diplomates help support informed decisions and exceptional surgical care. Through opportunities to publish articles in dvm360, Diplomates can expand their reach, educate referring veterinarians about advances in veterinary surgery, and reinforce the value of collaboration when advanced surgical care is needed.
Recent articles are featured here.
Resources to support you and promote surgical care
Take advantage of ACVS resources to increase awareness of your specialized surgical training.
- Keep your Find a Veterinary Surgeon directory listing up to date. Instructions
- Point clients to Animal Health Topics for expert information about surgical conditions and procedures.
- Add Animal Health Topics to your discharge paperwork. Print and include relevant topics to help clients understand their animals condition.
- Showcase your ACVS board certification. Download the new Veterinary Surgeon logo and add it to your website, email signature, business cards, and advertisements. The logo and guidance for its use are available here.
- Have a creative way of using Animal Health Topics in your practice? We’d love to hear about it. Send your ideas to acvs@acvs.org to help inspire other Diplomates.
Share Animal Health Topics with animal owners!
Reinforce conversations with your clients, support informed decision-making, and demonstrate your value using Animal Health Topics.
