Raising awareness of Diplomates and the veterinary surgery specialty among animal owners and supporting collaborative relationships between Diplomates and primary care veterinarians are core objectives in the ACVS strategic plan.
ACVS has expanded its public-facing outreach efforts in several ways with the input and guidance of the ACVS Communication Committee. Prompted by ACVS’s targeted digital marketing campaigns, refined social media outreach, and user-focused website enhancements, animal owners and primary care veterinarians are turning to the official ACVS Find a Surgeon directory in increasing numbers.
Performance highlights
The latest analytics show a dramatic expansion of ACVS’s digital presence:
- Year-over-year, Q2 2025 vs. Q2 2026: The Find a Surgeon directory saw a 44% increase in page views and a 53% increase in active users. Page views count every time a webpage loads or reloads in a web browser. Active users represent the number of people who engaged with ACVS’s website during a specified date range.
- Month-over-month growth: Between May and June 2026 alone, directory page views spiked 64%, demonstrating accelerating month-over-month engagement.
Why these metrics matter for Diplomates
These numbers represent far more than web traffic. They reflect thousands of real-world connections between critical patient needs and specialized surgical care.
- Reinforcing the value of board certification: By driving educated pet owners directly to ACVS Diplomates, these campaigns demystify the difference between general practice and board-certified expertise.
- Strengthening referral pathways: Primary care veterinarians now have a faster, more reliable digital resource to recommend to clients when complex cases may require specialized intervention.
- Maximizing return on investment: The investment in optimizing how ACVS appears in search engine results and the use of digital channels is actively generating visibility for members across North America and beyond.
Looking ahead
ACVS will build on the momentum of its public awareness initiatives by expanding targeted digital advertising campaigns, adding to the resources available for animal owners and primary care veterinarians, enhancing the Find a Surgeon directory, and continuing to refine search engine optimization to increase visibility and reach of trusted information from ACVS board-certified veterinary surgeons.
Diplomates can support this effort
A complete and accurate profile on the Find a Surgeon directory ensures that potential clients and primary care veterinarians can easily find and contact Diplomates. Diplomates are encouraged to keep their contact and practice information up to date.
Visit the Find a Surgeon directory today to verify your information.
